Claude Skills · Market & Strategy
Value proposition
Craft a value proposition using a canvas of customer jobs, pains, gains and product fit, with tested headline options. Use for messaging and positioning work.
Install this skill
curl -fsSL https://uxmate.co.in/skill-files/install.sh | bash -s -- uxm-value-propositionOr unzip into ~/.claude/skills/. Then ask Claude Code to do the task, or call /uxm-value-proposition.
What is inside
---
name: uxm-value-proposition
description: Craft a value proposition using a canvas of customer jobs, pains, gains and product fit, with tested headline options. Use for messaging and positioning work.
---
# Value proposition
1. Capture the customer segment.
2. Fill the customer profile: jobs, pains, gains. Rank by importance.
3. Fill the value map: products/services, pain relievers, gain creators. Map each to a pain or gain and identify gaps.
4. Write the core statement: "For [customer] who [need], [product] is a [category] that [key benefit]. Unlike [alternative], it [differentiator]."
5. Provide 5 headline + subhead options and the proof each needs.
6. Suggest 3 quick tests (landing page, interview script, ad variants).More Market & Strategy skills
- Competitor analysis · Run a structured competitor analysis comparing products, positioning, pricing, UX and gaps.
- Market sizing · Estimate market size (TAM, SAM, SOM) with transparent top-down and bottom-up assumptions.
- SWOT · Produce a SWOT analysis with prioritised actions linked to each quadrant.
- Pricing analysis · Analyse and design pricing: models, tiers, anchors, willingness to pay and test plans.