Claude Skills · Market & Strategy

Market sizing

Estimate market size (TAM, SAM, SOM) with transparent top-down and bottom-up assumptions. Use for business cases and pitch decks.

Install this skill

curl -fsSL https://uxmate.co.in/skill-files/install.sh | bash -s -- uxm-market-sizing
Download ZIP

Or unzip into ~/.claude/skills/. Then ask Claude Code to do the task, or call /uxm-market-sizing.

What is inside

---
name: uxm-market-sizing
description: Estimate market size (TAM, SAM, SOM) with transparent top-down and bottom-up assumptions. Use for business cases and pitch decks.
---

# Market sizing

1. Define the customer, the problem and the geography.
2. **Bottom-up**: number of potential customers x realistic annual revenue per customer. **Top-down**: relevant industry spend x share addressable.
3. Compute TAM, SAM, SOM with every assumption in a table (value, source/reasoning, confidence).
4. Run low / base / high scenarios and a sensitivity note for the two most influential assumptions.
5. Compare both methods and explain differences.

Never present invented numbers as facts; label inputs as assumptions the user must verify with real sources.

More Market & Strategy skills

  • Competitor analysis · Run a structured competitor analysis comparing products, positioning, pricing, UX and gaps.
  • SWOT · Produce a SWOT analysis with prioritised actions linked to each quadrant.
  • Value proposition · Craft a value proposition using a canvas of customer jobs, pains, gains and product fit, with tested headline options.
  • Pricing analysis · Analyse and design pricing: models, tiers, anchors, willingness to pay and test plans.
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