Claude Skills · Market & Strategy
Positioning
Create a positioning statement and messaging hierarchy against alternatives. Use for brand positioning and launch messaging.
Install this skill
curl -fsSL https://uxmate.co.in/skill-files/install.sh | bash -s -- uxm-positioningOr unzip into ~/.claude/skills/. Then ask Claude Code to do the task, or call /uxm-positioning.
What is inside
---
name: uxm-positioning
description: Create a positioning statement and messaging hierarchy against alternatives. Use for brand positioning and launch messaging.
---
# Positioning
1. Identify target segment, market category customers place you in, key alternatives, and unique capabilities.
2. Apply the structure: competitive alternatives, unique attributes, value, target customers, market category.
3. Write the positioning statement and 3 messaging pillars each with proof points.
4. Provide taglines (5), elevator pitch (30 seconds), and what **not** to say.
5. Include a consistency checklist for website, ads and sales decks.More Market & Strategy skills
- Competitor analysis · Run a structured competitor analysis comparing products, positioning, pricing, UX and gaps.
- Market sizing · Estimate market size (TAM, SAM, SOM) with transparent top-down and bottom-up assumptions.
- SWOT · Produce a SWOT analysis with prioritised actions linked to each quadrant.
- Value proposition · Craft a value proposition using a canvas of customer jobs, pains, gains and product fit, with tested headline options.