Claude Skills · Market & Strategy
Go-to-market plan
Draft a go-to-market plan covering audience, channels, messaging, launch timeline and metrics. Use when launching a product or feature.
Install this skill
curl -fsSL https://uxmate.co.in/skill-files/install.sh | bash -s -- uxm-gtm-planOr unzip into ~/.claude/skills/. Then ask Claude Code to do the task, or call /uxm-gtm-plan.
What is inside
---
name: uxm-gtm-plan
description: Draft a go-to-market plan covering audience, channels, messaging, launch timeline and metrics. Use when launching a product or feature.
---
# Go-to-market plan
1. Define goal, audience segments, and the main reason they would switch.
2. Choose 2-3 priority channels (owned, earned, paid, partnerships) and justify them for the budget and audience.
3. Messaging by segment and funnel stage (awareness, consideration, conversion, retention).
4. 30-60-90 day timeline with owners, assets and dependencies.
5. Metrics: leading indicators, conversion targets, CAC and payback if relevant.
6. Risks and a contingency plan.
Output a plan one-pager followed by a task table.More Market & Strategy skills
- Competitor analysis · Run a structured competitor analysis comparing products, positioning, pricing, UX and gaps.
- Market sizing · Estimate market size (TAM, SAM, SOM) with transparent top-down and bottom-up assumptions.
- SWOT · Produce a SWOT analysis with prioritised actions linked to each quadrant.
- Value proposition · Craft a value proposition using a canvas of customer jobs, pains, gains and product fit, with tested headline options.