From the iPhone to Twitter, Pinterest, and the Bible App, Eyal delves into the strategies and techniques used by successful companies to influence user behavior. By dissecting these real-life examples, readers gain a deeper understanding of the principles that drive user engagement and loyalty.
Products have a profound impact on our behavior, whether we realize it or not. Eyal’s book explores how products can shape our habits and influence our daily lives.
‘Hooked: How to Build Habit-Forming Products’ has received praise from industry leaders and entrepreneurs alike. Eric Ries, author of ‘The Lean Startup,’ describes it as a must-read for everyone who cares about driving customer engagement.